Staying Power

Work continues apace on Dragon Red. I passed the halfway mark, so it’s all downhill from here, right? Actually, I think ending books is a lot harder than starting them, so I’m probably actually going uphill now. But we’ll get there. It’s going well.

Based on other things I’ve published, I expected Dragon Blue to fall off a cliff by now, but it’s still sticking reasonably well. Some of that is a function of ARC readers who are also bloggers posting the occasional review. So that’s nice. I’ve also got a cross-promotion with some other romance writers that’s going to kick off on Wednesday. I’ll post more about that then. The goal with that is really to boost my newsletter list. I’m really hoping that goes well, because it would be great to be able to launch Dragon Red with a reasonable splash.

A lot of advice I see and hear in forums and podcasts is that the email list is still the single most important thing for an indie author (marketing-wise…writing great books is #1 overall of course). I saw a post where someone did very well building their email list using Instafreebie. I’ve already got the free 17K-word novella Switch and Bait up as an exclusive giveaway, but I went ahead and integrated that title via Instafreebie with MailChimp this morning, so that readers who download the novella are added to my mailing list. I’m already seeing decent results, and that’s without any exposure at all. We’ll see how that goes.

Hope everyone had a great weekend!

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