Launch Week Update

So I launched Dragon Red on Monday. The first day was fine. I actually got almost as many sales of Dragon Blue as Dragon Red. That kind of makes sense. People see the new book, then go to buy the first book in the series. So that’s cool. Still, the numbers were not very high. They were even lower on the second day, despite a couple of small promos. We’ll see how today goes.

I think the listing looks solid. My ARC team has done a bang-up job so far, posting 20 nice reviews. More will trickle in, I’m sure, but this is a great start. I worked a lot on the blurb, but now I’m second-guessing myself, wondering if it’s a bit too long. You can drive yourself crazy worrying about every little decision you make.

I had one of my advance readers contact me via email with some advice regarding how to leverage Goodreads. Lots of good stuff in there. Virtually every source of advice I’ve listened to has said that the mailing list is the most important tool you have. I sent out a newsletter the day of launch to both my “warm” list (mostly organic subscribers) and my “cool” list (emails gathered from a recent giveaway). Despite having over 400 subscribers between the two lists, the sales results were still underwhelming.

So I’m taking my reader’s advice to heart. I think picking a platform to try to engage readers directly is the way to go. I’m not sure if Goodreads is the best for that. A lot of authors leverage Facebook. So far I’ve focused on this blog, which may or may not be a good idea. A lot of time I feel like I’m just jettisoning message capsules into a void. I think a social platform is probably a better idea, though I really don’t want to be trying to build networks in multiple places. I feel like I’d just spread myself thin. So I’m going to focus on GR for now, try to become more active there, and see what happens. In the meantime, I’ll keep blogging here two or three times a week.

I’ll post another update on Dragon Red in another few days.

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