Happy Halloween!

I’m back from about a week-long vacation and ready to get back at it. I had a promo scheduled with Robin Reads for Dragon Blue on the 26th that performed very well, selling over 100 copies that day and vaulting the book to about 1800 overall in the Kindle store, where it stayed for the next day. But sales and rank quickly slid back down the next couple of days. The book made it up into the 50s and 60s of several subcategories, but I’m still guessing that the real momentum is gained from hitting that first page of a subcat. Actually, I’m not exactly sure anybody knows why a book tends to stick and maintain sales on its own. I’ve heard some authors suggest that a book needs to stand out from its neighbors in the same category. But that goes against the advice to make your covers look similar to others in the same subcat so that people know what they’re getting.

Maybe there’s some magic valley right between being unique and similar. I don’t know. But I’m just going to follow one of the other major pieces of advice I hear over and over, and just keep my head down and finish book 3. A lot of people say book 3 is when their series gain traction. I’m not getting my hopes too high. At this point I just want to outperform month-over-month. I’m going to do that this month, but not by much. Still, as long as I’m not going backwards, I feel all right. I don’t think I’m going to stack up a bunch of promos on Dragon Green when it launches. I think I’m just going to book a couple of promos that have performed well for me and hit up my growing newsletter. I will also try resending to those who didn’t open the first time and see how that works.

But for the next two or so weeks I’m just going to hit the keyboard hard and hammer out the words. I have a strong sense of where this story is going and what’s going to happen. I just need to get it down on the page.

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